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Or find an SVG on their website, extract it etc.īut I have a few fixups to these, like applying branding colours - or erradicating bad paths.īut this would be a colour profile based on it being printed on a web printer in the US using that type of printing.
Affinity designer software pdf#
I do it all the time when clients can’t find their own logo - find a publication of a PDF online, extract the logo. Ok - small examples - but just quick scenarios. And now you’re relying on a non-native app to correctly display these paths in the order they are meant to be viewed without anything breaking - only a small example.Īnd you might notice if you open a logo in a non-native app that there’s a bounding box around it - as it’s applied a clipping path for the media area.īut you wouldn’t see these things within the native app. So many things can go wrong - i know that logos shouldn’t have clipping paths and compound paths - but it does, when you outline a font a compound path is formed for the counter of the letters. It’s actually something I label the folder with. But the original design files should be with them. There are rhymes and reasons for doing certain things.īut not supplying the native design files for a logo is something different.Īnd we all know gradients/transparencies etc shouldn’t be used in logos - but they are.īut clients need the native files, c’mon. In fact, the only way you see a preview of the ai file is the PDF compatible file that is saved with it - when that option is saved.
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The PDF is fine - because you save it as an illustrator PDF with editing capabilities. SVGs are great for logos, they’re totally generic, and nearly every well-designed logo can be saved to SVG.
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Compound paths move seamlessly between various vector editing applications.
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Logos don’t (or shouldn’t) contain clipping paths, gradients, transparencies, etc. It’s hardly ideal, but it happens.Įven though EPS is an outdated format, it still works for logos and is widely used for them because of its cross-application compatibility. I include PDFs because (1) they’re expected, (2) clients can always open them to view the logo, and (3) they can always be used in a pinch by designers when clients can’t find all those more appropriate files that they couldn’t open. Logos are simple shapes - basically nothing more than simple filled paths. What you’ve described is true, but these are problems more typically encountered in more complex files. If you’re sending files to your clients PDF format and they’re opening it in anything at all they could cause strange things to happen as not all things might be honoured - like clipping paths, gradients, compound paths. That is - if you saved a PDF from Illustrator with Illustrator editing capabilities that’s fine. Nobody should be opening any PDF in any program other than what created it. Illustrator - and other Vector editing programs are NOT PDF editors. As opening PDFs or EPS or any other file format in anything other than what created the file is going to cause problems. Any application or extension that makes it quicker for those who frequently design logos is money well-spent. However, the point is that it really can be a tedious, time-killing, and expensive exercise to bundle up a comprehensive set of logo files. Those companies with on-staff designers likely don’t need them anyway. For that matter, it will confuse most of them. Of course, not every client needs all these files. I’m just scratching the surface it can go on and on to dozens of files. Variations of all of the above for different departments or entities within the company needing their name names incorporated in various configurations.Black and white versions of all of the above.Larger, more detailed versions of all of the above.Small, simplified versions of all of the above.Different configurations for all of the above - for example vertical and horizontal lockups/compositions.A JPEG (for some reason clients often want them).Greyscale and B&W versions for light and dark backgrounds.RGB and CMYK raster files (TIFFs maybe) for both light and dark backgrounds.Pantone versions for light and dark backgrounds.24-bit PNGs for both light and dark backgrounds.Often, there are many more files than that.
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